I'm always fascinated to see silk businesses as big advertisers for the films I watch -- in fact, the only ad on the DVD for Traffic was for silks.
So the news that Emmanuval Silks had secured Shahrukh Khan to inaugurate their latest showroom (touted as the largest silk showroom in the world) caught my attention.
It's not as if they hadn't had big stars doing ads for them -- and, in fact, both Mohanlal and Mammooty were together last year for another inauguration event, causing a bit of a stir.
However, King Khan managed to cause a stir of his own:
And it wasn't just showing up for the inauguration. SRK also shot an ad to promote the event:
But! What I loved more than this, was this little look behind the scenes of the ad, including those moments when SRK learned his wee bit of Malayalam: